We strive to offer a website with the content that is the most relevant to you and to be transparent about how we do it. In order to do so, we use technologies that can collect, process and sort information regarding how you and others use this website.
What are cookies?
A cookie is a small text file that makes it possible to store information or access already stored information on the end-users pc, smartphone, tablet or similar with the purpose of obtaining data about the end-user.
Cookies are not per definition a bad thing. They make our lives easier in many ways. As the definition suggests, a cookie is mostly used to obtain data from a visiting user on a given website. The obtained information can vary, as there are many different ways to use a cookie and the information stored within. A popular way to describe the different cookies is by dividing them into categories according to their common use. Below follows a brief description of the most used cookies by service providers, website owners and advertisers.
Persistent- and session cookies
“Persistent cookies” will follow the user across platforms and browsing-sessions (searches) and their duration often varies up to two years or until deletion. Persistent cookies can be very helpful for a user by saving passwords and user names and to recognize the user on his/her next visit so the user’s experience stays the same as at the previous visit – also known as “tracking”.
In contrast hereto are “session cookies”. These last only for a single browsing session (or until the browsing window is closed). A typical session cookie could be the “add to basket” function on e-commerce websites. A cookie is placed here so that the website remembers which item(s) the user has put into the basket. This cookie will typically last until the purchase is finalized or when the user leaves the website.
First- and third-party cookies
“First-party cookies” are commonly stored by the owner/admin of a given website and is generally only used by him/her and can be the different categories of cookies mentioned below.
In contrast are “third-party cookies”. These can be placed by anyone who might have an interest in gathering information about users on a given website. However, placement of third-party cookies is usually based on an agreement between the website owner and the third-party who wants to place the cookie.
Categories of cookies
Necessary cookies (session)
These cookies are very basic and necessary for the functionality of a website. The “add to basket”-example above is a typical use of a “necessary cookie”. If it were not for the cookie, the website would simply not be able to deliver what was promised, i.e. a purchase function on an e-commerce website. These cookies do not require user consent.
These are used to enhance and improve the user experience of a visit on a given website. For example, if a website can be viewed in more than one language and the user choses “English”, the website will remember this choice at the next visit.
Operational- and optimization cookies
Typically used for operating a website, including statistics and analyses of user behavior on a website.
Marketing – anonymous tracking across websites
“Marketing cookies” are used to track a user across websites. The anonymous information usually comprises a user’s visit on a website, including products, interests and similar. The information can be used to create customer profiles which allow the website owners to choose a more specified product range based on these profiles.
Marketing – targeted advertising (behavioral advertising)
“Behavioral advertising cookies” are used to customize ads and commercials on a given website. If a user has searched for a specific product on Google, a cookie containing information on this product might be stored. This cookie can at a later stage give the user specific ads for these products on other websites, i.e. Facebook or similar. These types of cookies will often contain personally identifiable information and will require consent from the user.
How do I delete, withdraw and/or avoid cookies?
You can learn more about cookies and how to avoid them by clicking the links below. The links contain information on privacy settings and cookies with detailed descriptions on how to delete and avoid cookies in the future:
• www.cookiesandyou.com (English)
• www.minecookies.org/cookiehandtering (Danish)